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On This Day

The Peculiar Future

Peculiar-Tag

Today marks exactly 5 years from the day that I launched Peculiar PPL. Happy Birthday, Peculiar PPL…you’re finally old enough to go to kindergarten!!

While the brand is called “Peculiar PPL,” the company is called “Peculiar Enterprises, LLC” because the overall mission was always bigger than just creating and selling great products. My vision is to equip and inspire Peculiar people–which are the people who have an unwavering drive to positively affect the world with their unique skills. When these people are empowered, they make a positive change in the world, which benefits everyone.

Here’s a deeper look at the Peculiar Enterprises Strategy as I envisioned it six years ago:

Phase 1: Create a clothing brand to better understand Peculiar people

Peculiar PPL doesn’t seek to be the biggest brand in the world, but I’d like it to be the most important brand in the world. Instead of trying to individually reach all 7+ billion people, I’d like to just appeal to the few million change agents out there. These are the people who move first and then the rest of the world follows. They’re leaders, pioneers, deviants, and independent thinkers. They’re the ones who can massively impact the world in a great way when they’re inspired, motivated, and given the tools and support that they need.

Selling products through Peculiar PPL is my way of reaching trailblazers and understanding their needs via the things that they purchase and their interaction with the brand. A key part of “phase 1” is providing the products that enhance a Peculiar person’s daily life. This is why I started with the # 1 thing that they use every single day of their lives: clothing.

Peculiar Packaging

Instead of trying to create the cheapest shirts, I focused on limited edition, high-quality shirts with inspiring messages on them, packaged in a very unique way…like meat at a supermarket. Then I moved onto other products that Peculiar PPL use frequently, like dress shirts, pens, notebooks, bottles, and cell phone cases. The focus of all of these products is to maximize quality, not minimize costs.

The brand is currently still in Phase 1 where I will continue to create more and more products that will appeal to Peculiar people, enhance their work and inspire them to do more great things. As I continue to learn about Peculiar people, we will eventually enter into Phase 2.

Phase 2: Use the learning from Phase 1 to expand Peculiar Enterprises into other areas

Peculiar Enterprises Strategy.001

The expansion areas include (not in any particular order):
Transportation: Air travel, Auto travel
Food: Restaurants, Cafes, Packaged food products
Business Management: Business consulting, Business finance management, Personal finance management
Knowledge: Seminars, Lectures, Schools, Content creation
Media: Book publishing, Music production, Video production
Real Estate: Interior design, Home construction, Commercial construction
New Ventures: Venture capital, Business incubator
Other Services: Concierge, medical center, Car wash, Delivery service

I’ve got a very unique way of approaching each of these areas, and everything is in the service of Peculiar people. For instance, there will be a “Peculiar Air” private jet service for Peculiar people. Also, there will be buildings across the world where Peculiar people will go to do their work and be effective. Those buildings will include offices for people who are working on important projects or for people who are starting their new ventures, restaurants where they can get healthy food options, studios for people to create content, and libraries filled with resources to teach and inspire. Everything will be created with the unique needs of Peculiar people in mind, and will be unlike anything that exists today.

Phase 3: Help others create products and services to reach Peculiar people

Phases 1 and 2 are there to show that Peculiar people can make a massive impact in the world when they are appropriately served. Phase 3 will be to help large brands focus a percentage of their efforts on helping Peculiar people.

Imagine Apple creating a Certified Peculiar iPad, or Tesla releasing a Certified Peculiar Model III, or Google releasing a Certified Peculiar software suite. The intention of the third phase is to take everything that was learned in Phases 1 and 2 of the plan and sharing it with companies who want to meet the needs of the people who positively impact the world. If other companies don’t want to do this, then it’s fine…Peculiar Enterprises will do it ourselves.

———

So that’s a high-level view of the planned future of the company. It won’t be easy because it has never been successfully completed on a large scale, but my life’s mission is to add value to those who multiply value to others, and those people are Peculiar people.

To celebrate the 5 years of Peculiar PPL (and to reward those who have read this far into this post), I’m announcing two things today:

1) A $5 credit on PeculiarPPL.com, with free shipping.
Every customer can get $5 off each purchase with free shipping on PeculiarPPL.com for the next 5 days (through March 24th) by using the code 5ive. You can use the credit to buy something for $5, or you can buy the t-shirt or bottle that you’ve always wanted. Either way, each person can use the coupon once, so have fun with it and tell all of your friends…you can even buy something and ship it directly to them and seem like the best, most thoughtful friend ever!

2) Launch of the Peculiar PPL Ambassador program
The ambassador program was created to get feedback on future products and to reward those who spread the word about the brand. You can visit TeamPeculiar.com to read all about the program and apply.

Thank you to everyone who has participated in the brand along the way! It has been an exciting five years and I’m looking forward to an exciting, Peculiar future. If you want to stay tuned-in to the developments, Like us on Facebook, Add us on Instagram, and Follow us on Twitter!

Geremy’s Peculiar Snaps – Ep. 003

Here’s Episode 003 of my Snapchat stories. Now back at it with a new aspect ratio that makes it easier to view on a mobile device.

The Fleas, Cuisine and Seas in Nassau

Nassau Beach

It was early February when my cousin and I ventured out to Nassau, Bahamas in an attempt to explore more of the world. Our most notable experiences fell into three categories:

1. Dogs living with tiny fleas
Home while Away

After arriving to the estate, our check-in procedures included allowing each dog to sniff our butts for approximately 30 seconds so they can verify that we aren’t bad guys. We passed. After that moment, the dogs stalked us until we pet them. After repeating the process time after time, we memorized the drill—leave the house, pet the dogs, get in the car, drive away.

Luring me in with his friendly look

Luring me in some more

On the third day, I went to read by the pool when all of the dogs gathered around. I pet two of the dogs and then I returned to reading. Thats when I noticed that each dog was viciously gnawing at their skin.

Fleas and stuff

They had fleas. Probably ticks and other Bahamian parasites also.

I ran inside and washed my hands 5 times, then I took a shower, then I considered soaking myself in bleach. The selfish dogs betrayed our trust!

2. Great food and fine cuisine
Breakfast in Nassau

Breakfast in Nassau

Lunch in Nassau

Breakfast in Nassau

Nassau had many great options for quality food. Not only were the foods tasty, but every restaurant provided pepper sauce so spicy that it felt like molten lava charring your esophagus. I enjoy the feeling of charred esophagus in the morning.

3. Jet Skis in the open seas
The Bahamas Islands are known for their great beaches and clear water, so we seized the opportunity to see more of the sea by renting jet skis, or as I like to call them: boatercycles.

Jetsking in Nassau

The last time I rode a boatercycle, I was 17 years old and I almost got devoured by a shark when my boatercycle flipped over. This time, I had one goal: Don’t get eaten by a shark.

Initially, I was the slow-grandpa-driver of the boatercycling world. I rode slowly because I didn’t want to catapult myself into the shark-infested (in my mind) waters. Then after a few moments, I got the hang of things and started to ride like a normal human. Then I decided that I’ll ride as fast as I can.

As soon as I accelerated to the maximum speed, we got the signal that our time was up and had to return to shore. This was probably God’s way of protecting me from a high speed incident that ends with me getting eaten by a random shark.

Note: I’m currently alive, for anyone who is wondering if a shark ate me.

The Nassau Streets

Fair Warning

Nassau Beach

Nassau was very nice and I’m looking forward to future trips to the other Bahamas islands, like the adorable pig island. With all of my recent travels, I can finally agree with the saying, “an investment in travel is an investment in yourself.” These unique experiences expand my mind, give me new ideas, and teach me valuable lessons…like learning to avoid flea infested canines.

Nassau Dock