A Peculiar guy named Geremy

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Chock Full o’Peculiar

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The worst possible way to work on three important things is to focus on all three at the same time. But apparently I’m a glutton for punishment and I chose to work on the Peculiar PPL logo, shirt design, and website overhaul at the same time. Today is the magical day that I can finally check-off all three items from my to-do list as I release all three to the public. Allow me to tell you the excruciating details about each project.

The Peculiar PPL Logo

The New Peculiar PPL Logomark

From the beginning, I’ve always wanted a Peculiar PPL “mark” in addition to a logo, but I didn’t want to rush and create a subpar design. Now that the brand is on the cusp of exponential growth, I wanted the branding to grow as well. I wanted a fresh perspective, so I enlisted the help of artists who came up with a number of different concepts. Here are a few of the logo concepts that I didn’t make the cut:

Logo Concepts

Logo Concepts

Logo Concepts

Logo Concepts

Logo Concepts

Logo Concepts

Logo Concepts

Logo Concepts

In the end, the logo that I went with was one that depicted a Peculiar hand reaching for a star, and the entire logo is in the shape of a P, for Peculiar. This logo reflects every aspect of the brand with one image. Each person is reaching for their individual “star” and Peculiar PPL exists to inspire and enable Peculiar PPL to do so. Here’s a mock-up of how the logos would work together in the future, when we have a nice, swanky Peculiar PPL boutique.

The Peculiar Shirt
For this design, I enlisted the help of a very talented artist from Spain. I wanted a design that said “Peculiar” in a simple, elegant way without being too distracting or ornamental. Here are a couple iterations of the drafts that we worked on:

Peculiar PPL Concepts

Peculiar PPL Concepts

In the end, I selected the image for the newest shirt, and got it in both cranberry and black. Then I ordered hem tags for each shirt in order to compliment the design with the Peculiar PPL logo. Here’s the finished product, that you can order on PeculiarPPL.com

Black I Am Peculiar shirt

The Website

With the website, I had three goals in mind:
1. Simple
2. Mobile Friendly
3. Informative product pages

After working on the site for three months, I was almost ready to launch when I felt like bride who is having second thoughts on the night before her wedding. The design didn’t seem as good as it had the potential to be, so I trashed the entire thing and started working on a new version. Then, when I was ready to launch the second time, I had the idea to put invisible models on each t-shirt product page, and each video took hours to create and implement. Then the three weeks leading up to the launch had so many tiny hiccups that required late nights and lots of technical support. Somehow I was able to pull it off and launch a user-friendly site with secure, encrypted account management and checkout pages, even though I’m not a web designer by any means.

The end result is a website that will serve as the foundation for many new additions in the future. I’m confident that the website is solid and scaleable enough to grow as the brand grows, and I’m looking forward to hearing feedback from people who use the site to make purchases.

Now that these things are finished, I’ve got so many other Peculiar PPL related things to launch. Since I’ll be making all announcements on www.PeculiarPPL.com and on the associated social networks (Twitter, Facebook, and Instagram), follow the brand there to see what is coming next in the wonderful Peculiar world.

I quit my full time job to focus on this full-time, so if you want to help support the growth of the brand (and my business endeavors), feel free to purchase a product or ten from www.PeculiarPPL.com. I’ll love you for it.

Happy Birthday to G!

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August 3rd marked the 24th anniversary of my existence on this world. While I didn’t pay much attention to my birthday, the important people in my life saw it as an opportunity to give me lots and lots of stuff.

A few notable gifts that I must point out:

1) Birthday Cake, Geremy Edition
Birthday Cake!

White/Coconut cake with butter creme frosting. Decorated with my huge “G-Head” logo and 24’s in my favorite color. This cake was as huge as a wedding cake and tasted absolutely delicious.

2) Necktie, Geremy Edition
G-Head Tie

G-Head logo tiled on a tie. I plan on wearing this tie to my wedding!!

3) Roland “One Man Band” Synthesizer
Roland Juno Di Synthesizer
With this synthesizer, I can add batteries and plug in a USB memory stick, a microphone and a speaker and BAM I’ve got a one man traveling band! Everyone is invited to my shows!!

Thanks to all who made my birthday feel extra-special. Now that I’m 24 years old, I plan on coming up with a greater plan to make this year the greatest year ever. Maybe this might be the year that I finally get the opportunity to purchase a zebra!

My Mini Camera Crew

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Flip Mino HD Camera

A series of interesting day-to-day experiences and run-ins have confirmed what I always knew–I need a reality show to capture my life on video. I realized that a 24hr television crew might be a little expensive to have on payroll, so I began searching for cheaper alternatives and found the Flip Mino HD camera.

The camera is smaller than my cell phone, so it is portable and light enough to be at my side during all of my adventures. Now I am fully prepared to capture footage of any unbelievable phenomenon that I witness, like an African water buffalo whistling dixie on the highway, or mysterious people trying to pounce on me.

Miss Sterious on the Prowl

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A week ago I was violated in a weird kind of way and I am finally comfortable enough to write about it.

It was a great Friday–the sun was out, birds were chirping and Geremy was happy, but he needed a Dunkin Donuts’ iced caramel latte with extra caramel to make him happier. When I entered Dunkin Donuts it was apparent that I was not the only person desiring an iced latte because the store had a long line of other people with a latte on their agenda.

I quietly stood in line and waited for my turn to place an order when I was hugged from behind by a mysterious person–let’s call her Miss Sterious. While Miss Serious embraced me, she loudly whispered into my right ear, “you look really nice in that pink shirt!” I responded, “thank you” and stepped forward to release myself from the uncomfortable touch of the unfamiliar woman. She continued by saying “…my husband refuses to wear pink shirts because those men follow him around.” I turned to fully look at the person who I was speaking to when I realized that Sterious is a middle-aged woman with a big smile and (I kid you not) TWO visible teeth. I smiled and stepped further forward while I thought “pleeeease hurry up!”

“Next person in line!”

I stepped forward, placed my order, and stepped to the side as they began to build my drink. Terious continued speaking with her outdoor voice, “…my husband walked into the Century 21 Department store and the men followed him around because of his pink shirt *laughs HEARTILY*. HE CAME HOME AND RIPPED OFF THE SHIRT! HE SAID, ‘BABE, I’M NOT WEARIN THAT THING NO MO’ *more hearty laughs*.” Seconds later, my drink was ready and I quickly walked away to escape from the conversation-trap of Miss Sterious.

I wouldn’t be surprised if she appeared at my house in the near future, wearing a pink shirt and laughing heartily as she screams “PUT THAT SWEET PINK SHIRT BACK ON!”

I have officially retired the pink shirt!

The NEVER ENDING VACATION

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When vacations are over, you are forced to let go of paradise and return to your usual mundane life filled with to-do lists, bills, and porridge. This is why I am piloting a new initiative called “the never-ending vacation.”

NEV: [nev] -noun
1. acronym for never ending vacation
2. a period lasting the duration of one year where one experiences a series of frequent releases from duty, business, or activity, usually lasting two to three days at a time in monthly intervals.
3. Geremy’s way of keeping sane in 2009.

My NEV will last for the entire year of 2009, during which I will be traveling around the continental United States and vacationing hard. The plan is to take one weekend-long trip each month and stay at the finest hotel that money can buy. Hopefully I can find a way to pawn the trip expenses off on a higher power, like my parents or Obama, but I haven’t figured that part out yet.

LET THE TRIPS BEGIN!!

Geremedia Business Cards

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I’m a unique fellow and everything that represents me must be unique also. This was the mindset that I had when creating my latest set of business cards.

Geremedia Business Cards

With the new Geremedia business cards I used a few more unique elements than before:

  • Color, glossy finish on both sides
  • Rounded corners
  • Black background with a color foreground
  • Vertical front/ horizontal back
  • Purple color strip on back

Geremedia Business Cards Geremedia Business Cards

Fortunately, now when people ask me for Geremedia contact information I will no longer be forced to write my email address on their arms with permanent marker. Now with the new SUPER-SHINY business cards in my possession, I can simply duct tape it to their arms instead.

*last name redacted from card image for no particular reason

Profit Opportunity: Esquire E-Ink Magazine

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Esquire Magazine - E-Ink

After reading about Esquire magazine’s special, limited release “E-Ink” magazine, I had to immediately purchase a copy for my collection. Is this because I’m a feeble minded consumer? Not in the least! This is because I’m a business-minded individual. Literally one minute after buying this magazine for $6, they were being sold on eBay for $12–a 100% price markup in 60 seconds (profit of 1 dime/second)

My Prediction:
1) Someone is going to figure out a way to hack the screen in the magazine for alternative uses
2) Demand for these magazines will quadruple
3) Demand will exceed supply and collectors and “hackers” will turn to places like eBay and Craigslist to purchase the magazine at a premium
4) I will be faced with the option of selling my magazine for an extremely high gross profit, or simply keep the flashy, distracting magazine on my bookshelf

…profit (or lose $6)

Esquire Magazine - E-Ink

My Undefeated Team!

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My soccer team has received their super-snazzy jerseys and will play their first game on Saturday. The best part is that the “GEREMEDIA TIGERZZ” is guaranteed to be undefeated because it’s a rule that every team must always win every time. This is great!!

Geremedia Soccer Team Geremedia Soccer Team

A Peculiar guy named Geremy