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Crazies Need Love Too!

Kite Action Philadelphia, KOOZA

I was driving to “Love Park” when I saw a group of people with delirious expressions, dressed in all white, and prancing with toy kites towards the love statue. Upon first glance, I thought that the crazies were let free from the hospital, but after doing a bit of research, I found out that these people were promoting the opening of a cirque du soleil show. Excellent form of guerrilla advertisement. Ten years from now when I’m invited to speak in different cities across the world, I will release rabid gorillas in the city’s center with “GEREMY IS HERE” shaved in the hairs onto their backs. How’s that for guerilla advertising?!

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