I was driving to “Love Park” when I saw a group of people with delirious expressions, dressed in all white, and prancing with toy kites towards the love statue. Upon first glance, I thought that the crazies were let free from the hospital, but after doing a bit of research, I found out that these people were promoting the opening of a cirque du soleil show. Excellent form of guerrilla advertisement. Ten years from now when I’m invited to speak in different cities across the world, I will release rabid gorillas in the city’s center with “GEREMY IS HERE” shaved in the hairs onto their backs. How’s that for guerilla advertising?!
Crazies Need Love Too!
May 13, 2008